About Valley Town Trail Co.

My name is Rich Auger and I am the owner and operator of Valley Town Trail Co. I design the artwork, maintain the website, post to social and stock the retailers.

At the beginning of 2019 after working 15+ years in brand and product, I left my 9-5 job to focus a little more on the things that make me happy. I decided to go freelance and spend more time on my own projects, The PRFCT Line and Valley Town Trail Co.

Officially launched in September, Dundas Valley Trail Co. (now Valley Town Trail Co.) focuses on premium graphic goods and products designed in Dundas that celebrate the best damn valley town around.

You may recognize some of the designs since they originally launched under The PRFCT Line but you can learn more about that in this post – The Birth of Valley Town Trail Co.

With each product released, I will be donating 5% or more to a local charity or cause to support the people and organizations doing great things in our community.

I would love for you to join me in this adventure by showing off your love for the best damn valley town around. #valleytowntrailco 


Rich Auger